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US Soccer
partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
May 27, 2026
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Fan Engagement
Time to read: 6 min
Sideline Moves: David Beckham joins Bank of America
November 21, 2025
The US debut of Baller League could be the spark American football fans have been waiting for.
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Fan Engagement
Time to read: 4 min
Could the Baller League rescue FIFA’s US World Cup hype?
September 17, 2025
credit: Mikolaj Barbanell/Shutterstock
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Football
Time to read: 2 min
MLS NEXT and Girls Academy to fuel female youth soccer growth 
December 18, 2024
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Data
Time to read: 5 min
Soccerment CEO: “We aim to transform how football stories are told”
October 29, 2024
credit: Shutterstock
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Features
Time to read: 11 min
Why the time is now for Premier League to capitalise on growing US market 
July 3, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Birmingham City & Wrexham propose hosting League One game in US
June 25, 2024
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Comment
Time to read: 5 min
Premier League clubs to gain hundreds of millions in revenue on untapped US market
June 19, 2024
A close-up of a hand holding a TV remote control seen in front of the Peacock logo.
BREAKING
Football
Time to read: 3 min
USL Super League chooses Peacock as official streaming platform
June 17, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Talks of US Premier League games resurface as fan association prepares to push back
May 1, 2024
Credit: Shutterstock
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Football
Time to read: 3 min
NWSL agrees landmark $240m TV deal with Amazon, ESPN & more
November 13, 2023
Credit: Shutterstock
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Fan Engagement
Time to read: 3 min
'The Messi Experience' epitomises star's effect on US soccer
October 19, 2023
BREAKING
Football
Time to read: 2 min
2026 FIFA World Cup to introduce easier measures to enter the US
July 25, 2023
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Fan Engagement
Time to read: 2 min
U.S. Soccer partners with Coca-Cola at ‘pivotal time for the sport’
July 10, 2023
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Football
Time to read: 3 min
Apple unveils details for 'large scale' production plans with MLS
February 16, 2023
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Football
Time to read: 2 min
Telemundo becomes exclusive Spanish-language home of US Soccer
January 18, 2023
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Fan Engagement
Time to read: 2 min
MLS, Concacaf and US Soccer announce COVID-19 actions
March 13, 2020
BREAKING
Integrity
Time to read: 2 min
Pay dispute mediation scheduled between USWNT and US Soccer
June 25, 2019
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Features
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026